Virgin Holidays, the UK-based holiday company, has reported a rise in holiday bookings following the persistent rain that drenched the UK for much of April.
April has officially entered the record books as the wettest in the UK in 100 years, causing British citizens to fear for what the coming summer might bring and book overseas holidays in the hope of guaranteeing better weather. The company has reported a 55 percent increase in April vacation bookings in 2012, compared to the same period in 2011.
April 29, 2012 was the wettest day of the month, and that was the day when the company recorded its maximum enquiry level for overseas vacations, mostly for destinations in the Caribbean and in Florida, US.
Happy with the surge in holiday bookings, the company is planning to launch a new ‘Downpour Discount’ for people booking holidays on the wettest days of the months ahead.
Amanda Wills, the managing director of Virgin Holidays, said, ‘This ongoing poor weather is no joke for those affected by flooding so we’re looking at various rainy day discounts initiatives to give them something to look forward to. It’s a simple equation – the more it rains here, the more money you could save on a holiday to get away from it. The increase in demand across all of our channels tells us that consumers are desperate to find some sun. There are some fantastic bargains to be had and the surging value of the pound means that their hard-earned cash goes further once they get there.
After the wettest April in a century, and numerous predictions for an overcrowded, washout summer, it’s hard to blame them for turning their back on the staycation.’