Irish low fares airline Ryanair has lowered its airport check-in fees and missed departure fee, as part of its three-year ‘Always Getting Better’ customer experience improvement programme.
Under the programme, which is currently in its second year, Ryanair has reduced its airport check-in fee from EUR70 to EUR45, while the missed departure fee has been reduced from EUR110 to EUR100. The fee reductions are in line with an enhanced sports equipment service, offering five separate sports options and lower fees for smaller items.
Ryanair Chief Marketing Officer, Kenny Jacobs said: ‘Europe’s customers have always chosen Ryanair for our low fares and great choice of routes and through our ‘Always Getting Better’ programme, we are continuing to improve our customer experience. Having enhanced our sports equipment offering, today we have lowered our missed departure and airport check-in fees, the latest in an on-going series of changes and we will continue to listen and improve, ensuring even greater choice and service for our 100m annual customers.’
Separately, commenting on the continued customer service enhancements at Ryanair as part of the ‘Always Getting Better’ programme, Jacobs said: ‘Alongside our new routes, increased frequencies, Business Plus and Family Extra services, Ryanair customers can now look forward to further service enhancements, as we roll out Year 2 of our AGB programme in 2015, which includes a new website, new app, new cabin interiors, new crew uniforms, improved in-flight menus, reduced fees, and great new digital features such as ‘hold the fare’ and price comparison services.’
Ryanair has registered a 16 percent increase in traffic to nine million customers in April, while rolling annual traffic to April increased by 12 percent to 91.8m customers, the airline said.