UK tourism board VisitBritain and Turkish Airlines have announced a new global partnership to attract more international visitors to Britain, with a focus across the airline’s five regional airports in the UK including Birmingham.
As part of the partnership, VisitBritain and Turkish Airlines will launch an international marketing campaign over the next 12 months, which will initially focus on Indian, Saudi Arabian and other Gulf markets. Showing aspects that make Britain a much sought-for destination, the campaign is aimed at inspiring global tourists ad travellers to explore all the nations and regions of Britain through the airline’s current gateways.
VisitBritain Chief Executive Sally Balcombe said: ‘We are very pleased to be the first national tourist body to develop a global partnership marketing campaign with Turkish Airlines. There are significant growth opportunities in the markets served by Turkish Airlines, including the emerging market of Saudi Arabia, using the airline’s global connectivity and rapidly expanding network. This partnership will also allow us to target our marketing to inspire more international visitors to come and explore all the nations and regions of Britain, so we can continue to create jobs and deliver our ambitious plans for growth.’
Turkish Airlines Chief Marketing Officer Mr Ahmet Olmustur said: ‘This is an incredibly exciting opportunity for Turkish Airlines and we are delighted to be teaming up with such an acknowledged and reputable brand as VisitBritain. The travel market in the UK continues to go from strength-to-strength and therefore we strongly believe this partnership will further enhance visitor numbers in the UK in the coming year. Turkish Airlines is always investing in the UK and, along with partnerships such as this, we hope to see big inroads being made in terms of visitor numbers.’
It is the first time that Turkish Airlines is partnering with a national tourist board for a tourism promotion campaign. Turkish Airlines is set to move to its new hub at Istanbul New Airport in 2018 with nearly 20 million passengers a year expected to be flying through the new airport by 2020. Turkish Airlines was recently chosen as the Best Airline in Europe for the fifth year running by the Skytrax Passenger survey.