London named most desirable city for holidaying in UK

UK holidaymakers are increasingly discovering the pleasures of staycationing as Brits have named London as the most desirable city to visit within the UK, according to research by international hotel group Jurys Inn.

As per research conducted on 2,500 people, Brits are increasingly opting to holiday in their homeland instead of overseas, with over one in 10 (12 percent) taking up to four staycations a year.

The Jurys Inn study revealed the top 10 most desirable UK cities. While cosmopolitan city London topped the list at 35 percent, the Scottish capital of Edinburgh and popular seaside destination Brighton came second and third at 28 percent and 16 per cent respectively:

The other cities to feature in the list, in order, are Liverpool (13 %), Manchester (12 %), Cardiff (11 %), Glasgow (11%), Plymouth (10%), Bristol (8%) and Newcastle (8%).

The research also revealed the cities where people are most likely to stay in the country. Middlesbrough topped the poll with 54% opting for a staycation, closely followed by those in Birmingham (51%) and Milton Keynes (45%).

Suzanne Cannon, head of Marketing at Jurys Inn, said: ‘Our research has revealed some really encouraging stats. It’s great to see the optimism in Brits choosing to spend more holidays at home.

However, some people are clearly still feeling the post-recession pinch and are choosing not to holiday at all. That’s why our affordable packages are the perfect break away. From a two night city break in Edinburgh to dinner and a show in Brighton, there’s something for everyone with Jurys Inn and our staff are always on hand to help out with what to do and see.’


While Brits are more valuing the beauty of the country, they still average one holiday abroad a year with two in five (40%) choosing Europe as their top holiday destination. This was followed by North America (4%), Asia (4%), Africa (1%) and Australia (1%).

Also, even as a majority of Brits love to get away, the report revealed that one in 10 Brits do not go on any kind of holiday. The reasons cited for giving up holiday travel include saving for fear of their job security (30%), money for their family (22%) or a house (21%).

When it comes spending their hard earned cash on eating out, 24-34 year olds that eat out more than any other age group, averaging four times a month compared to just twice for the over 55 year olds, who supposedly have more disposable cash.