More than 55 per cent of British adults will be holidaying in Great Britain in summer this year, according to Travelodge’s annual holiday index.
The Travelodge research, which surveyed 3,000 British adults, reveals that 2017 will be another strong year for staycations. However, the figures reflected a drop of three percentage points in the number of Britons holidaying at home this year (55 per cent), compared to 58 per cent last year.
Over half (55 per cent) of Britons surveyed reported that they choose to holiday at home this year as it is too expensive to go abroad and a staycation offers better value for money. The most sought after staycation destinations are Cornwall, Devon, North Wales, Blackpool and the Isle of Wight.
Over a third (36 per cent) of adults said that they were looking to holiday at home this year as part of supporting the British economy following Brexit.
According to the research, British holidaymakers will be spending an average of £599.80 on their annual break this year – contributing nearly £17bn to the UK economy. The average spend of £599.80 is £130 less when compared to the £729.80 in 2016, though it equates to a collective spend of £17bn, Travelodge said.
The study also revealed that nearly half of Britons are taking a one-week holiday supported by three short breaks throughout the 2017. Only 17 per cent of adults are taking a ‘traditional’ two-week holiday.
The seaside remains the favourite destination for Britons, with 53 per cent of adults choosing the British seaside for their annual break. A relaxing rural break is what a third of Britons surveyed opt for and the top destinations for this year include the Lake District, Scottish Highlands, Norfolk Broads, Yorkshire Dales and Peak District. Meanwhile 27 per cent of adults are looking at a city break this summer with London, Edinburgh, Bath, York and Oxford being their top destinations.
The research revealed that the UK’s top staycationers are from the Welsh town of Aberystwyth with 85 per cent of its people choosing a staycation break this year, and the average household spending £456.75. Gloucester, Sheffield, Plymouth and Worcester are other location where the most number of people choose a staycation.