Top ten European ski resorts of the last season

French ski resorts have proved to be the most popular in Europe, new sales data released today by SkiHorizon on the 2010-2011 winter ski season reveals.

The French and the Brits continue to have different tastes for their ski holidays– French skiers and snowboarders are far more likely to ski in their own country, whereas British holidaymakers divide their loyalties between France, Switzerland and Austria.

Top ski resorts: French bookers

• Val Thorens
• Les Deux Alpes
• Avoriaz
• Les Arcs 1800
• Les Menuires
• Les Coches
• Saint Sorlin d’Arves
• Risoul
• Tignes Val Claret
• Plagne Bellecôte

Top ski resorts: UK bookers

• Morzine
• Les Arcs
• Saas Fee
• Serre Chevalier
• Avoriaz
• La Plagne
• St Anton
• Megeve
• Puy St Vincent
• Alpe D’Huez

Overall this shows that France is the most popular skiing destination among SkiHorizon’s customers. But Italy is steadily growing in popularity and SkiHorizon forecast that one of its resorts will break into the top 10 in the next few years.

Mark Oliver, UK Marketing Manager at SkiHorizon commented: “It’s no surprise that the French overwhelmingly choose to ski in their own country, with world-beating ski resorts on their doorstep, it takes a lot of persuasion for them to try skiing in other countries.”

“I do wish more French people would take the time to discover the dramatic scenery and the warm welcomes of Austria though, they would be very pleasantly surprised.”