VisitBritain has said that tourism businesses in the UK registered to the ‘We’re Good To Go’ industry standard scheme will automatically receive the international ‘Safe Travels’ stamp from the World Travel & Tourism Council (WTTC).
Launched last year by VisitEngland in partnership with the tourism boards of Northern Ireland, Scotland and Wales, The ‘We’re Good To Go’ scheme has been recognised by the WTTC as meeting its international global standardised health and hygiene protocols and for its role in supporting the recovery of the UK tourism sector.
Starting today, Friday 26 February, ‘We’re Good To Go’ registered businesses in the UK can log into their online account to download the Safe Travels stamp. The WTTC stamp enables travellers to recognise destinations around the world which have adopted global standardised protocols – so they can experience ‘Safe Travels.’ The protocols for the WTTC’s global Safe Travels stamp were designed with the World Health Organisation and the Centers for Disease Control and Prevention guidelines’ and developed alongside leading industry associations and international organisations.
VisitBritain CEO Sally Balcombe said: ‘We are delighted that businesses certified to We’re Good To Go can also automatically register for the WTTC’s global Safe Travels stamp, recognising the standard of protocols and processes we have in place in the UK. This is also testament to the hard work and commitment of tens of thousands of businesses right across the country who have adapted and innovated to safely meet new ways of working and are already ‘good to go’.
‘This international stamp sitting alongside our We’re Good To Go mark also serves to reinforce that ‘ring of confidence’ for visitors that UK tourism businesses, attractions and destinations have clear processes in place to welcome them back safely as travel restrictions are lifted.
WTTC President & CEO Gloria Guevara said: ‘We are pleased to see VisitBritain, the tourism agency for one of the world’s most popular destinations, implementing enhanced health and safety measures that are in line with our global protocols, to ensure safe travel, and we are delighted to recognise its efforts through the WTTC Safe Travels stamp.’
More than 44,000 businesses across the UK are registered on to the ‘We’re Good To Go’ industry standard confirming their adherence to the latest Government and public health guidance, have carried out a COVID-19 risk assessment and have the required processes in place to aid social distancing and cleanliness, reassuring customers, staff and local residents.