A new travel study has found that the number of British couples choosing to go on holiday by themselves has fallen by 7% in the last year, while family and group holiday bookings have grown by 12%. The survey, which questioned 1,726 people in relationships in the UK has revealed the start of a new holiday trend for 2011, say travelsoon.com
Luke Nathan of Travelsoon.com says: “This poll has found that more British couples are choosing to holiday with the people closest to them, such as family and friends, with 32% of respondents saying that they would be going on holiday with their family and their partner. A further 26% stated that they were going on holiday with friends and their other half, which compared to just 16% of respondents saying that they are going on holiday with ‘just my partner’ shows that more people are shunning traditional couples’ holidays and opting to make their trip more of a social affair.”
The survey also revealed that some couples are planning on having holidays away from their partner, with 14% saying that they were going on holiday with just friends, and 6% admitting that they were going on holiday with members of their family and not their partner. For those that were going on holiday with their spouse and a group of friends, money was one of the reasons for this decision, with 24% saying that they had paid a lot less booking a holiday as a group rather than as a couple, with all-inclusive holidays to Sharm el Sheikh and other popular destinations being a major source of savings. This is compared to 11% who said that they were holidaying with their family because that’s what they preferred.
Nathan continues: “The results of this survey are very surprising, because a lot of people assume that going on holiday with your partner is a very popular thing to do these days. However this study shows that the reality is very different for some people, and factors such as cost, and their partner’s availability, show that some travellers either can’t or don’t want to go on holiday with their other half. There are so many holidays available for everyone, and holidays in Tenerife are great for couples, families and friends.”