Virgin Atlantic and China Eastern strengthen travel links with codeshare

Virgin Atlantic and China Eastern have announced a strategic partnership through a new codeshare agreement, reinforcing vital business and leisure ties to East Asia and expanding access to various destinations within China.

In the initial phase of this collaboration, passengers booking through Virgin Atlantic can seamlessly connect from the airline’s Heathrow to Shanghai services to multiple destinations in China, such as Chengdu, Changsha, Qingdao, Shenzhen, and Xi’an. Tickets for these flights are now available.

In reciprocation, China Eastern customers, pending government approval, will soon be able to connect via Heathrow to Caribbean and African destinations, including Jamaica, Nassau, Lagos, Cape Town, and Johannesburg. Both airlines are members of the SkyTeam alliance, with Virgin Atlantic having joined last year. The two carriers have been co-located at Shanghai Pudong Terminal One since November, providing benefits such as SkyPriority services for Virgin Atlantic Flying Club Gold and Silver members and China Eastern Miles members, encompassing priority check-in, boarding, and additional baggage allowances.

Juha Jarvinen, Chief Commercial Officer at Virgin Atlantic, commented, ‘China and East Asia is an incredibly important region for Virgin Atlantic and we were delighted to welcome back our Heathrow to Shanghai service last year, providing vital links to one of the UK’s largest trading partners, for both passenger and cargo services.

‘Our new codeshare with China Eastern, a fellow SkyTeam partner, will serve continued demand for travel to the region and strengthens our commitment to China and East Asia. We know these agreements bring plenty of benefits to our customers, from increased network scope to China and beyond, to reciprocal loyalty rewards for our Flying Club members.’

The expanded codeshare not only facilitates a smoother travel experience but also offers Virgin Flying Club members accelerated rewards, with opportunities to earn both Virgin Points and Tier Points on every codeshare flight with China Eastern. The option to redeem Virgin Points is anticipated to be available shortly.

Virgin Atlantic resumed its Shanghai services on May 1, 2023, post the global pandemic, recognizing China’s significance as one of the UK’s most crucial trading partners. Shanghai, being the country’s largest city and a renowned commercial and financial hub, plays a pivotal role in fostering international connectivity and economic relationships.