Maxhard Ltd plans to build 80 new residential holiday homes and a 100 bedroom hotel comprising conference room, restaurant,spa and swimming pool with the aim of attracting high-spending Chinese tourists to our shores.
Holiday villages were thought to be a thing of the past but it appears they may be getting a revival.
The village in West Wales is undergoing an ambitious £50 million project to construct a luxury holiday village aimed entirely at the booming Far East.
As the Chinese economy grows, more and more Chinese are visiting the UK, 110,000 last year, an increase of 23 per cent from the year before – and they spend an estimated £184million.
The first purpose-built holiday centre at a 22-acre site at Llanfynydd, Carmarthenshire, West Wales, is aiming to cash in on the trend.
It will cater for up to 20,000 visitors a year and is expected to include signs in English, Cantonese and Mandarin, and train staff in Chinese customs.
The five-storey hotel would incorporate a Grade II listed tower, the only part of the original 1830s Pantglas Hall left standing.
The plans, which also include a three-storey 220-space car park, ten shops and a swimming pool, are facing fierce opposition from locals who claim the development will have a negative effect on the rural community.
A spokesman for Maxhard, which has offices in China and the UK, described the project as ‘a luxurious development for a select international clientele, mainly from China, looking to enjoy a tranquil Welsh retreat’.