Almost nine million Brits have already booked their main holiday for 2012.
A further 8.9 million have started looking at deals but haven’t booked yet.
Research by Direct Line travel insurance shows that the January sales aren’t just for clothing and home furnishings, with many people in the UK taking advantage of discounts on flights, hotels and package holidays to organise their main holiday early in the year.
Nearly 20 per cent of those who have made plans for their main holiday have already booked either short- or long-haul travel arrangements, while another one in five are still weighing up the deals on offer.
Regionally, people in some areas seem to be either more keen to get away or less keen to spend money on a holiday. Only one in five (20 per cent) Londoners said that they weren’t planning to take a main holiday this year, while nearly half of people in Wales (46 per cent) said they were planning to forgo a main holiday.