Eurostar to Host Official London 2012 Festival Event, Traction

Eurostar International, a UK-based high-speed rail service between the UK and mainland Europe and an official supporter of the London 2012 Festival, has announced that it is hosting a one-day summer festival, Eurostar presents Traction.

The festival, curateded by DJ, Gilles Peterson, will be bringing a number of European musical, dance and arts performers to Granary Square, London, on July 14, 2012, as part of the 12-week, UK-wide London 2012 Festival, celebrating the 2012 London Olympic and Paralympic Games.

Participants at the festival include French musician Sebastien Tellier, and Brandt Brauer Frick from Germany.

The tickets are available for sale at the company website.

Gilles Peterson, the event curator for Traction, said, ‘Emerging across Europe is a wealth of pioneering musical talent. Traction will give thousands of residents and visitors to the London 2012 Games the chance to discover the exciting new music on offer just a short journey from the UK. In curating this very special event, we will bring a truly original experience to the public as they celebrate the arrival of the Games in London.’

The director of marketing for Eurostar, Lionel Benbassat, said, ‘With such an inspiring and eclectic mix of European music, art and dance, London’s newest creative quarter will come to life for the first time in July. We are excited to be bringing together Europe’s finest talent from across our destinations as the nation counts down to the London 2012 celebrations.’

Eurostar is the Official International Rail Service Provider for the London 2012 Olympic and Paralympic Games.