Carlson Rezidor Hotel Group Partners with SAS Credits

Carlson Rezidor Hotel Group, a hotel group formed by the US-based Carlson and Belgium-based Rezidor Hotel Group companies, has announced partnership with SAS Credits, a corporate loyalty programme of SAS, the Sweden-based airline company.

The partnership is allowing employees of small and medium enterprises to earn credits on flying with SAS and certain Star Alliance affiliated airlines, and staying at Radisson Blu or Park Inn by Radisson hotels in Europe and the Middle East.

The earned credits may be redeemed for complimentary flights or room nights at the participating hotel properties.

Kurt Ritter, the president and chief executive officer of Rezidor, said, ‘We are delighted to lift our long term cooperation with SAS to new heights. We are already collaborating with SAS EuroBonus, the airline loyalty programme for individual travellers, and generate over 300,000 associated room nights per year. We are now expanding our partnership to SAS Credits and target the Small and Medium Businesses – a discretionary market that is growing strongly and has a huge untapped potential.’

SAS Credits programme is offered in 22 countries, and the partnership is being tested for SAS Credits companies in Belgium, Denmark and Poland initially.

Rickard Gustafson, the chief executive officer of SAS, said, ‘Our SAS Credit programme is unique within the airline industry and highly appreciated amongst small and medium-sized companies. With Rezidor as a new partner, our members are given a wider range of opportunities to earn credits, whilst at the same time it will lower their travel expenses.’