Virgin Atlantic Airways, a UK-based airline, is partnering with its sister airlines, Virgin America, and Virgin Australia, to begin a joint entertainment, digital advertising campaign, and to launch a new website.
The three airlines have launched the new website, www.flyvirgin.com, and have released an independent short film, for promotion purposes, highlighting their claims of a strong flyer base, exceptional amenities and modern in-flight entertainment services.
Virgin Group founder, Sir Richard Branson, said, ‘Virgin airlines have swept all the awards for having the best entertainment systems in the skies but a movie about falling in love with a stranger onboard a Virgin plane: now that’s in-flight entertainment!’
The new programme has also launched a fully linked airline loyalty programme for the frequent fliers of all three airlines, which will allow its members to redeem their flying miles for complimentary flights at any of the airlines.
Simon Bradley, the vice president of marketing at Virgin Atlantic, commenting on the new campaign, said, ‘Los Angeles is one of the most glamorous cities in the world, with its style, fame and deep roots in the entertainment industry. It’s also the only destination that brings all three Virgin airlines together with multiple flights per day to cities across the globe. From the beginning, we knew our campaign should live in Los Angeles and we chose a movie as the best way to celebrate all that is great about LA. Departure Date is our love story to Los Angeles where anything can happen and dreams can come true.’