Virgin Atlantic Airways, the UK-based airline operator, has become the first Britsh airline to provide access to mobile phone calls for passengers travelling on its new A330 aircraft, and has future plans to extend the service to its B747 aircraft.
Virgin Atlantic intends to have 20 aircraft fitted with the Aeromobile technology by the end of 2012, which will include B747’s that are currently undergoing AGBP50m refurbishment. Passengers in all cabins will be able to make and receive telephone calls, send and receive text messages and access e-mail and the Internet.
Customers choosing to use the service will be charged according to their individual provider’s international roaming rights, though this is currently restricted to 02 and Vodafone with whom the airline has signed agreements, so passengers on other networks will not be able to use the service initially.
Other usage restrictions include no connection while the airplane is taking-off and landing, and in order to comply with Federal restrictions, the service has to be disabled within 250 miles of US airspace.
The idea of passengers using mobile phones while sitting in adjacent seats will undoubtedly be a matter of trepidation for a proportion of travellers who expect rest and relaxation during lengthy flights. How Virgin Atlantic intend to deal with the possible nuisance aspect of in-flight phone calls is not yet known.
Uk-based airline, British Airways does already offer air mobile phone technology on flights to New York from London with its A318 Club World City, but phone calls are currently disabled and only e-mails and text messages can be sent and received.