The Jumeirah Group, a UAE-based luxury hospitality company, operates the hotel, which is the fourth tallest in the world. The Burl Al Arab already owns a website to handle its bookings at www.burjalarabhotel.net, but has recently added www.burjalarabromance.com, a new website that claims to offer couples the ultimate romantic experience in a luxurious ambience.
The website features a video series of four mini-episodes that provide an insight into the facilities that the hotel has to offer guests. The site claims to allow visitors to create a unique and personalised experience for themselves and their loved ones.
Detria Williamson, the director of marketing and public relations at the Burj Al Arab, said, ‘Our aim is to create an extraordinary viewing experience that will be as unique as our location and feature Burj Al Arab as the lead character, and we believe this mini-series puts Burj Al Arab firmly back on the map as the home of the Gold Standard of Romance.’
The Burj Al Arab is designed to look like a ship’s sail, and stands at a height of 321 metres. The hotel offers amenities that include in-suite check-in and checkout, reception desks on every floor of the hotel, private butler service, and access to the hotel’s own Rolls-Royce fleet and private beach.
The all-suite hotel has 202 luxury suites, with in-suite amenities that include rain showers, and Jacuzzis, as well as six restaurants and conference and event venues.