Airlines Report Increased Sales to London ahead of 2012 Olympics

Large numbers of travellers are buying air tickets to London, to visit the city during the 2012 Olympics Games, reports Amadeus IT Group, a US-based company and technology partner for providers, sellers, and buyers in the travel industry.

A report, published by Amadeus and market research company, Forward Keys, said that flight sales to London have increased by 13 percent for travel during the Olympics period, compared to the same period last year.

The report indicates that most travellers to London for the 2012 Games, which will run from July 27 to August 12, will come from the US, Germany and Australia.

Bookings to London from the US have increased by 12 percent for the Olympics period, compared to the same period in 2011. Airfare sales from New York to London have shown a record increase of 48 percent year-on-year, while there has been a 29 percent increase in air bookings from San Francisco to London for the same period, compared to 2011. Flights from Chicago to London have also shown a 13 percent increase in bookings for the 2012 London Games period, while there has been an 18 percent increase in bookings made from Washington DC to London.

The report also indicates that other countries showing a marked increase in travel to London include Netherlands, Brazil, France and Russia.

Hotels in London expect to see an increase of 7 percent year on year in the number of guests staying during the London Games period, with the busiest period being August 4 to 8, 2012.