Hotel Brands Unsure of Olympics Impact, says Premier Inn

Premier Inn, a UK-based hotel brand from Whitbread PLC, has expressed apprehension with regards to the possibilities of its properties benefiting from the London 2012 Olympic and Paralympic Games.

The company has reported that its London properties have generated more revenue than its other properties in the UK in the last three months, and yet there is doubt over whether London 2012 will ultimately generate excess revenues for the company.

The hotel chain has reported an increase of 12.4 percent in total sales for the quarter ending May 2012, although like-for-like sales have increased by 4.3 percent from the same period in 2011.

The chief executive officer for Whitbread, Andy Harrison, said, ‘Our consistent investment in product quality and customer experience has helped our strong brands to outperform their competitors. In the first quarter Premier Inn grew total sales by 12.4 percent, with revpar (or revenue per available room) growing by 2.9 percent, boosted by a strong April, and outperforming the mid-scale and economy sector, where revpar fell by 2.6 percent.

April benefited substantially from a weak comparative due to the extended royal wedding holiday in 2011. For the second quarter we face tougher comparatives against a strong result last year, together with the uncertain impact of this summer’s major sporting events.’

The brand has recently opened its new Premier Inn hotel next to Stansted Airport, UK, offering rooms for £29.00 per night.

The hotel guestrooms cater for up to two adults and two children, of 15 years and below, and offer amenities that include TV with Freeview, tea and coffee making facilities, and a work area with Wi-Fi Internet access. The hotel is also offering daily breakfast at the onsite restaurant.