Europcar Groupe SA, a France-based car rental company, will be offering a new communications campaign for the Tour de France 2012 cycling event, starting on June 30, 2012.
The company is accompanying nine riders in Team Europcar and tour organisers, Amaury Sports Organisation (ASO), for the second year in the tournament, as the official car hire company.
Team Europcar riders have already lodged 22 wins and numerous podium places in the 2011 season, and the company is to provide communication across several media segments for audiences and sports lovers interested in following the tour and receiving instant information about Team Europcar. The communications campaign will be providing coverage of the event in eight countries, through social networks, public relations and commercial offers
Marine Boulot, the communication director for Europcar Group, said, ‘After an exceptional season in our first year as main sponsor, we would like to consolidate the brand’s visibility whilst enabling all our audiences to show their passion and love for Team Europcar. We have developed an ambitious communications programme. Customers, staff, fans, everyone will be able to live Team Europcar’s adventure during the Tour de France to the full.’
As part of its partnership with Tour de France, Europcar is also offering cars for ASO, and pavilions at the Village Depart, while Europcar Belgium is participating with a stand at the pre-Tour in Liege.