Around 77 million Chinese travellers are expected to take a trip overseas in 2012, so the company is offering a new Chinese Menu Programme at its 60 luxury hotels located worldwide. The new programme will be initialised in 2012, and will be offering customisable service and cuisine options for Chinese guests.
Jean Michel Offe, the company vice-president for food and beverage, said, ‘Personalisation has and always will be a hallmark of the Fairmont experience, so to that end we’ve taken the proactive step of expanding our food and beverage programming with authentic touches that will help make our Chinese guests feel more comfortable and welcome. The new programme is testament to our promise of anticipating the needs of our guests and delivering an experience that is both memorable and distinctive.’
The programme will be including a range of authentic Chinese dishes offered on the hotels’ restaurant menus globally, as well as new service delivery elements, that include hot and cold towels, chopsticks, and food served in a family-styled ambience.
The Fairmont brand is currently operating the Fairmont Beijing, Fairmont Yangcheng Lake, and Fairmont Peace Hotel, in China, and has plans to open new hotels in the Chinese cities of Nanjing, Taiyuan, and Chengdu.
The hotel company is also offering a new website for Chinese travellers with web content offered in Simplified Chinese, at fairmont.cn.