New Holiday Inn Express Opens in Brazil

Holiday Inn, a brand of hotels that is part of British-based InterContinental Hotels Group, has opened its new Holiday Inn Express Maceio Ponta Verde, located in the Ponta Verde beach area of Maceio, Brazil.

The 160-room hotel is decorated with artwork and folk-art themed crafts made by local artisans, which are blended with the cultural heritage of the area in a contemporary and elegant style.

The property features amenities, including free high-speed wireless Internet connectivity; four meeting rooms, totalling 1,614 square feet of event space; an outdoor pool; a fitness centre; and a business centre.

Alvaro Diago, the chief operations officer for Latin America and the Caribbean, InterContinental Hotels Group, said, ‘We are delighted to continue to grow the Holiday Inn Express brand in the North-eastern part of Brazil by opening a hotel in a city like Maceio, well-known year-round for its powdery, white-sand beaches, emerald green waters, fabulous water sports and laid-back charm.

We are devoted to continued expansion in the Brazilian market, while maintaining our pledge to offer guests the highest quality services.’

Ricardo Lopez, the vice president of sales and marketing for Latin America and the Caribbean, InterContinental Hotels Group, said, ‘This new property exemplifies IHG’s goal of finding the right opportunities to introduce the Holiday Inn Express brand in destinations with a strong demand for high-quality yet affordable hotels.

Holiday Inn Express is designed to offer a comfortable, uncomplicated, fresh and modern experience at a great value for both leisure and business travellers. We are confident this hotel and the brand’s strong value proposition will provide an excellent opportunity to continue to build guest loyalty and reach new customers.’