New partners added to ITB Asia 2012 event

Messe Berlin (Singapore), organiser of the ITB Asia 2012 event, has announced that three new conference partners have been added to the programme’s line up.

This year, the annual event will be attended by travel-industry experts representing MCI, National Association of Travel Agents Singapore (NATAS) and Panacea Publishing Asia. They are meeting to brainstorm innovative solutions and best practices involving the travel industry and related sectors.

ITB Asia, already partnered by TTG Asia Media and Web in Travel, helps to develop and design critical and groundbreaking developments in the travel industry for ITB Asia delegates. The programme, which was launched about five years ago, also tries to attract new programmes.

ITB Asia 2012 will be held from October 17th-19th at The Sands Expo and Convention Centre, Marina Bay Sands, Singapore.

Nino Gruettke, executive director of ITB Asia, said, ‘We constantly strive to listen to our buyers and exhibitors to help us focus on delivering high impact conferences that not only meet, but exceed their expectations. To our buyers, ITB Asia is not just a leading trade show for them to generate business leads but also a platform to network and learn from the best in the industry. This year, we have upped our game again by adding new conferences to our already powerful line-up of events, delivering quality content that is most relevant to our delegates.’

The event is expected to showcase the first Corporate MICE Buyer Programme, which is a high level educational programme for buyers of Corporate Meetings. The inaugural NATAS Travel Conference is meant for travel industry professionals and service providers and will serve to share knowledge and build networks.