The firm said that the new ‘Deals’ application would provide customers with regular alerts depending on their travel and notification choices. The firm, which offers advice on hotel deals, amenities and hotel availability, expects to keep its customers better informed with the new application that will offer alerts periodically. It is also expected that the application will augment the company’s services, which include an accommodation booking service for more than 150,000 properties around the world.
The app from Hotels.com allows users to interact with other travellers, acquire first hand information on the most travelled-to places and to also acquire first-hand information and reviews of hotel services from members in their network. The app also allows users to create a wish list to identify destinations they would like to travel to, and integrates Welcome Rewards, a Hotels.com loyalty programme.
Nigel Pocklington, CMO, for Hotels.com worldwide, said, ‘We at Hotels.com are pioneering a new approach to social recommendation and discovery on the Facebook Platform. This application and the algorithm behind it, surfaces friends’ popular destinations and matches that with great hotel deals. This creates a powerful social context that will drive travel recommendations and enable users to find their ideal destination.’
The application will also make it easier for customers to book a hotel by researching all Hotels.com deals that are currently available.