The research has shown that around 13 percent of British travellers to some of the sunniest destinations, including Turkey, Egypt and Cyprus, do not use sun creams that are rated more than 10 SPF to protect their skin from sunburn, while around 44 percent of travellers apply sun cream with an SPF factor of 15 or less.
Alistair Daly, the marketing director at On the Beach, said, ‘It’s been a tough few years for all of us and Brits deserve a great holiday but it’s very important that we protect ourselves when exposed to the sun’s strong rays. While parents do appear to look after their children’s skin whilst abroad, they do leave themselves open to sunburn, so should always apply the correct product.’
The study also showed that around 92 percent of British travellers have experienced sunburn while on holiday, as only one in four travellers use a sun protection cream that has an SPF30 rating or above.
Bevis Man, The British Skin Foundation spokesperson, said, ‘When abroad, we advise holidaymakers to be extra vigilant with sunscreen, as people are more likely to be out in the sun, swimming and drying off, all of which remove sunscreen from the skin, even those that are water resistant. Adults should be applying a sunscreen of SPF30 or higher, whilst children and those with pale skin should be using an SPF50.’