World Mobi Launches Mobile City Guide Apps for London ahead of 2012 Games

With the eyes of travel industry trained on London this summer for the 2012 Olympics Games, a mobile web development company, World Mobi, is offering its mobile guide to the city.

London.Mobi city guide is offering visitors to the city all of the information required to plan their trips, including visits to popular attractions and sites, available tours, restaurants, accommodation and transportation. The mobile app is available to download for free across all mobile platforms for visitors to London.

Kelly Footit, head of development at World Group, said, ‘As the world’s attention shifts to London as it hosts its third Olympic Games, this free mobile travel guide means visitors are just a few clicks away from top things to do in the destination.

In recent weeks, London has emerged as the largest free wireless zone in Europe with an increasing number of free Wi-Fi hotspots available, which means users can download this innovative guide quickly and without hassle.’

With the city expecting an influx of around 450,000 tourists and sports fans every day, Oxford Economics estimates that 450,000 will be staying in the city and there will be 5.5 million day visitors, during the Games, so the city is likely to be bursting at the seams during the period.

Traffic around the Games venues is expected to be particularly slow, and there may be serious bottlenecks at key points in the city due to the increased traffic. The availability of various navigational tools such as route planners and city guides should prove useful to visitors.