Kuoni to organise adventure tourism in South America

Switzerland-based tour operator, Kuoni, has announced that it is planning to organise adventure trips to South America.

The company, which has already started marketing the concept, said that it would create holidays that are tailor-made to customers’ needs. The firm’s 21 retail stores and four partnership stores will offer bespoke advice, and plan adventure tours to South America, in line with the customer’s own preferences.

The firm said that its experienced staff, many of whom are also claimed to be seasoned travellers, would design the adventure tours from available itineraries.

Brazil is one of the highlights in the proposed itinerary. The company has suggested a 13-night independent itinerary starting in Rio. Destinations that would be included are Copacabana Beach, Sugar Loaf Mountain and the statue of Christ the Redeemer. After the initial sightseeing in the city, travellers can visit the Iguacu Falls and then go for a cruise on the Amazon river.

Another destination that is expected to be popular is Peru, where customers will have the opportunity to visit Machu Picchu, the lost city of the Incas. Another package, ‘Taste of Peru’, is a seven-night private tour, during which customers could visit Lima, Cuzco, the ancient capital of the Incas, and the Sacred Valley.

In Chile, the itinerary allows tourists to visit the Atacama Desert and the spectacular fjords and glaciers located in Torres del Paine National Park. Hikers will be given plenty of opportunity to trek in the spectacular terrain. Tailor-made holiday solutions are also available for visits to mystical, Easter Island.

Sarah Beckwith, market manager with Kuoni, said, ‘Kuoni launched the new Discover brochure in October 2011, bringing together the very best of Kuoni’s escorted tours and highlighting the opportunities for tailor-made travel, particularly in South America, to experience a true adventure, iconic sights and treasured moments. We hope this dedicated campaign will inspire our customers as these incredible and spectacular destinations are put under the spotlight.’