British Travellers Research for Six Weeks before Booking a Vacation

Researching your next holiday might take longer than you think, according to the results of a recent survey.

A study by a UK based online independent travel agency,, has reported that the average British traveller spends around 24 hours researching for holidays on the Internet, before making their reservations.

The study of 1,049 British travellers that visited the company’s website has revealed that they research for around 4.5 hours every week, for around six weeks, before they actually book their vacation. This tends to suggest that a surprising amount of thought goes into a vacation before customers actually commit themselves to a booking.

According to the survey, the top five things visitors look for when booking a hotel are air conditioning (which was voted for by 77 percent); a sea view (64 percent); a swimming pool (61 percent); good food (58 percent); and that it is child-friendly (53 percent).

Chris Clarkson, the co-founder of, said, ‘Of course it’s important to make sure you’ve booked a holiday that’s right for you and that you know you’d enjoy, but you shouldn’t over-think things when searching for your next destination or hotel to visit. You can end up overcomplicating things by being too picky and then you just end up going round in circles.

If you aren’t just returning to a destination that you know and love and are searching for somewhere new, ask family and friends for their recommendations and use that as inspiration. The most important thing is that you are getting the best deal, so it’s important to shop around or look for agents with a low price guarantee.’