The company is opening its new flagship Ibis London Blackfriars hotel in the UK, with 297 guestrooms, an open plan lobby with the reception, and a bar and restaurant. Located in the heart of Blackfriars, the hotel is within easy commutable distance with other parts of the city. A new Novtel hotel will also be opening at the same property, with 182 rooms and complimentary Wi-Fi, fitness centre and an indoor pool.
Commenting on the design of the ibis London Blackfriars hotel, Thomas Dubaere, the managing director, Accor UK and Ireland, said, ‘This is ibis like never before, and we are confident that ibis London Blackfriars will transform perceptions of economy hotels. We believe that travellers looking for affordable and reasonable accommodation shouldn’t have to compromise on quality and style. Guests will be surprised by the revitalised offering at Blackfriars and the hotel will also play a part in the current rejuvenation of this popular area.’
The new Ibis London Shepherd’s Bush will open in London with 128 rooms, located with easy distance of the food and fashion destination of Westfield London.
Dubaere said of this development, ‘We are thrilled to open this ibis hotel, which has all the innovation and style that mark the new era for ibis, and indeed those looking for affordable, quality accommodation. We believe travellers on a budget shouldn’t have to settle for anything less than the latest in design, technology and comfort. The hotel is perfectly situated in the revitalised Shepherd’s Bush area and is itself contributing to the ongoing development of the area.’
Finally, the new Mercure London Greenwich is also opening in October, with 145 rooms, complimentary Wi-Fi, a fitness centre, and a restaurant and bar.
‘2012 has been a decisive year for London, which has been a huge magnet for tourists particularly. We believe it is important to invest in the city for the longer term, as illustrated by the opening of four new hotels in just one month’, says Dubaere.