The company is opening four new hotels under its Mercure brand in London, Scotland, Milton Keynes and Darlington, increasing its portfolio to 75 hotels in the nation.
The company has entered into franchise agreements for the new hotels, which will be adding around 394 rooms to the Mercure network.
Jonathan Sheard, the managing director of operations, for MGallery and Mercure Hotels UK and Ireland, said, ‘We are delighted to welcome our new partner hotels to the Mercure network in the UK.
Each hotel has its own unique story and represents an exciting new destination for business and leisure travellers alike.
We are committed to significantly growing our Mercure hotel portfolio by 2015 and this will largely be driven through our growing franchise development in the UK.
We are delighted to welcome these four new hotel partners, all of which are a natural fit for the Mercure brand.
By joining with our business, our franchise partners will be able to boost their hotels’ existing exposure through the use of our brand name and benefit from our existing expertise, powerful global distribution networks and committed sales force.’
The new Mercure Darlington Kings Hotel is currently open, and will be followed by the Mercure London Greenwich Hotel, and the Mercure Eddleston Barony Castle Hotel and Spa in Scotland later this month. The Mercure Milton Keynes Abbey Hill will be open in January 2013.