Travel loving UK citizens are willing to cut their lifestyle costs so that they can afford to continue taking holidays, according to a recent survey.
The research carried out by the Association of British Travel Agents (ABTA), a UK-based travel agents association, has reported that in 2012 UK travellers have taken an average of 3.51 holidays in the UK or overseas, a decrease from 3.82 reported in 2011. One in five travellers researched has reported that an overseas holiday is a necessity they cannot do without, while one in ten travellers felt the same about a holiday in the UK.
Around 24 percent of travellers in the age group of 65 years and above have reported that a long holiday in an overseas destination is essential for them.
Mark Tanzer, the chief executive of ABTA, said, ‘It is clear that in the current economic climate, holidaymakers are being cautious about how they spend their holiday budget and the number of holidays that they take in a year. In spite of this, it appears many Brits are determined not to give up their annual holiday.
Many people consider their annual holiday a necessity, not a luxury and given the choice they would rather make sacrifices in other parts of their lives than pass up on their holidays.’
So what makes British travellers prioritise their overseas holidays, even at the cost of curtailing their lifestyle?
Apparently, it is the weather. The dark and wet weather in the UK is one of the main reasons that Brits head for sunnier destinations abroad. The research showed that around one in four respondents have cited the weather as being the main reason they take an overseas holiday every year.