EasyJet, the budget airline with its headquarters at Luton Airport in the UK, has launched a new website specifically aimed at users in the USA.
The website has been launched to cater to the growing demand for the airline’s services from US-based travellers. In addition to a US-dedicated home page, American users that visit the site will find that they can now make advance bookings with the airline in US dollars.
The marketing director for easyJet, Peter Duffy, is reported as saying, ‘More than 90,000 US customers visit easyJet.com every week and this number continues to grow. The USA now has the ninth most visitors with more than 360,000 visits in September alone. More than half of the Americans visiting easyJet.com come to the site directly which shows that easyJet holds a truly global appeal and has a strong brand presence in countries thousands of miles from the nearest easyJet airport. This is not just about hits to the website. We take hundreds of thousands of bookings from the US (and beyond) each month. Just like our European passengers they are a mix of people doing business or holidaying in Europe.’
Since being founded by Sir Stelios Haji-Ioannou in 1995, easyJet has seen rapid growth in its operations, and as of September this year it was reported to employ over 8,000 people. These are located throughout Europe, but the majority are based in the UK. With over 200 aircraft in operation from 19 bases across Europe, easyJet is claimed to be the second largest low-cost carrier in Europe, after Ryanair.