easyJet Announces New Summer Route for 2013

Easyjet, a UK-based budget airline, is expanding its operations to new routes for the 2013 summer season, Marrakech (Morocco) and Sharm el Sheikh (Egypt).

The airline will be flying to Marrakech from London Stansted airport three times a week, from February 15, 2013, and twice weekly to Sharm el Sheikh from Stansted, commencing from February 17, 2013.

The airline is also offering a new route to Sofia, the capital of Bulgaria, as part of its extended services from Stansted. The twice-weekly flights to Sofia commence on February 16, 2013.

Hugh Aitken, the airline’s commercial manager for the UK, said, ‘easyJet is committed to making travel easy and affordable for all and each season we decide where to add new flights based on the places our customers tell us they most want to visit, so I’m sure these three new summer sun destinations are going to be a huge hit with holidaymakers.

Currently, easyJet operates two mid-haul routes from Stansted to Bodrum and Dalaman so today’s announcement shows a real commitment to offering more varied destinations further afield, and the best value for our passengers.’

The airline’s 2013 summer schedule, which is running until September 8, 2013, is offering a total 10,900 flights on 27 routes across Europe and North Africa.

The airline has previously added a new online feature, called ‘Inspire Me’, to help customers find places to go on a holiday. The tool, displayed on a map of Europe, customises holiday travel-based destinations and budgets. Each destination includes a link to the airline’s reservation procedures and customised travel guides.

Peter Duffy, the airline’s director of marketing, said, ‘Our aim with easyJet.com is always to make it as easy as possible for our 400m annual visitors to the site, to find what they are looking for.

We know that around 40 percent of customers coming to easyJet.com know that they want to travel, but are unsure exactly where to. This simple, yet innovative feature means they can search our 600 destinations more easily to find fantastic places to explore – many of which they might never have thought about.’