The new app is expected to help hotels fill in their vacant rooms at the last minute for increased revenue, at a decreased price.
The Hot Hotels app, which was initially launched in Spain in March of 2012, has so far been fairly successful, with around 50,000 download. It can be downloaded complimentary on iPhone, Android and BlackBerry operating platforms.
Conor O’Connor, the co-founder of the Hot Hotels app, said, ‘We’re incredibly excited to be launching the Hot Hotels app here in the UK, and having already proven so popular with hotels over in Spain, we’re looking forward to helping hotels in cities around the country fill unoccupied rooms.
The fact remains that one in four hotel rooms in the UK goes unoccupied every night, whilst many consumers can’t fork out the premiums often associated with booking rooms at the last minute. We aim to help both parties benefit- taking the headache away of trying to fill empty rooms and encouraging consumers to stay through reduced rates at the same time.’
According to recent research, the average price of a hotel room in the UK is £82, while usually one in four hotel rooms remain vacant each night. The new app is expected to cater to this market and reduce the number of available rooms in UK hotels.