Hotel Indigo Brand Opens New Hotel in London

Hotel Indigo, a boutique hotel brand from UK-based InterContinental Hotels Group, has announced the opening of a new hotel in the UK.

The new Hotel Indigo London Kensington-Earl’s Court is located in the Royal Borough of Kensington and Chelsea, and offers more than 100 guest rooms overlooking archetypal English gardens.

The hotel is located within a short distance from London’s famous tourist attractions, such as the Victoria & Albert Museum, the Royal Albert Hall, the Natural History and Science Museums and royal residence Kensington Palace, as well as Kensington Gardens and Hyde Park.

Every Hotel Indigo in Europe includes a bar and restaurant; as well as complimentary Wi-Fi throughout the hotel; 24-hour room service; and access to a 24-hour fitness centre.

The brand currently owns eight hotels in the UK, including ones in Birmingham, Edinburgh, Glasgow, Liverpool, Newcastle, and three properties in London.

There are around 11 Hotel Indigo in the pipeline in Europe, while worldwide there are 46 Hotel Indigo hotels running, and 52 in the development pipeline.

The brand is quite popular in Europe as it offers a flexible approach for developers to redesign an existing or acquired hotel as a Hotel Indigo property, with a lesser investment requirement, and becoming operational sooner. For guests, the brand offers signature services as well as the uniqueness of a boutique hotel.

The brand has recently also opened a new Hotel Indigo New Orleans Garden District in New Orleans, US.

Janis Cannon, the company vice president, global brand leadership marketing for Hotel Indigo, said, ‘We are thrilled about the opening of these two new Hotel Indigo properties and are equally proud to have reached such an important milestone that communicates a strong message to the development community about the success and global viability of the Hotel Indigo brand.

Following a milestone year in Europe in 2012, we will continue to expand the brand’s footprint strategically, whilst growing strongly in California and Mexico.’