Promote Iceland Partners with PR Agency to Attract UK Visitors

Promote Iceland, an Iceland based public-private partnership that aims to improve the marketing of Icelandic tourism in foreign locations, has entered into a partnership with London-based travel specialist, The Brighter Group.

The Brighter Group will be the official public relations agency for Promote Iceland in the UK, and will aim to improve Iceland’s profile as a tourism destination for visitors from the UK, especially during the off peak seasons of autumn and winter.

Steve Dunne, the executive chairman of Brighter Group, said, ‘This is a fantastic way to start the New Year for Brighter and we’re delighted to add such a high profile country to our growing tourist board portfolio.

The team at Brighter have a real enthusiasm for the tourism product in Iceland and so we look forward to progressing with an exciting PR campaign throughout 2013.’

According to Iceland Review Online, tourism to Iceland from the UK is increasing every year, with 2012 seeing a 40 percent increase in British visitors to the country when compared with 2011. The review said, ‘According to the data from Statistics Iceland, most visitors say they would like to return to the country, despite the cost of airfares or ferry tickets averaging ISK 90,000 (GBP500). The average traveller spends 10 nights in Iceland. Nature was cited as the country’s main attraction.’

Reykjavik is Iceland’s capital and the country’s only big city. Walking around Reykjavik to see its attractions is easy, and among those attractions are museums, including the National Museum of Iceland, the National Gallery of Iceland, the Reykjavik Art Museum, the Reykjavik Maritime Museum, and the Saga Museum. Other places of tourist interest include the country’s geysers and its Blue Lagoon.