Bmi Regional, a UK based airline, has launched three new routes from Birmingham Airport in the UK to continental European destinations.
The airline has launched new routes between Birmingham and the three European cities of Gothenburg (Sweden), Lyon (France) and Toulouse (France). The services commence on May 13, 2013, with six flights per week for each route.
Cathal O’Connell, the airline’s chief executive officer, said, ‘The launch of these routes to Gothenburg, Lyon and Toulouse is a continuation of bmi regional’s promise to serve key economic and tourism hubs across Europe.
Launching our first services from Birmingham Airport is an indication of our commitment to UK regions and a significant investment to position the airline for growth.
These new routes are incremental to the four new routes rolled out since bmi regional established itself as an independent airline in 2012 (Bristol to Aberdeen, Hamburg, Frankfurt and Manchester to Antwerp).
bmi regional’s choice of destinations is based on business and leisure customer demand. Toulouse is a significant base for the aerospace business, Gothenburg and Lyon are home to major car manufacturing sites as well as high-tech industries. The three great European cities are great destinations for leisure customers as well, boasting Unesco Heritage Sites, amazing foods and great outdoor activities nearby.
With fares starting from £59 each way, we also expect to see a boost in both inbound visitors to the Birmingham and the Midlands.’
Welcoming the decision, William Pearson, the aviation development director at Birmingham Airport, said, ‘It is fantastic news that bmi regional has chosen to launch these routes as its first services from Birmingham.
These three new routes, operated on an Embraer, are currently un-served from the Airport, meaning passengers have even more choice from their airport to visit these fantastic destinations.’