UK based airline, British Airways, is partnering with Twinings, a tea marketing company, to offer an innovative tea blend to its passengers.
The new tea has been specially blended to be palatable at higher altitudes, and will be available on the airline’s flights from February 1, 2013, for passengers in all cabins. Recent research has shown that the taste of standard beverages can fade by around 30 percent at 35,000 feet. The new blend is expected to counteract this effect and provide the real goodness of a blended tea to the airline’s passengers, even at cruising altitude.
Kate Thornton, the head of product and service at the airline, said, ‘British Airways has decided to lead a campaign to improve tea in the air. With an incredible number of teas available from around the world, there is a real opportunity to create innovative new flavours, perfect for flight. At British Airways we serve 35 million cups a year and we are proud to have what we believe is the best traditional British cuppa in the air.’
The airline has recently added a number of other enhancements to its services, including offering complimentary hotel rooms to visitors to the UK as part of its endorsement of the ‘Big British Invite’ promotion, in partnership with VisitBritain, the official tourism website for Great Britain.
The airline is currently offering two nights complimentary stay to customers that buy a roundtrip airfare between the US and the UK. The offer is valid until March 31, 2013, for travel from January 9, 2013, to May 31, 2013. During the promotional period, the airline is offering hotel accommodation for roundtrip airfares that originate in the US.