VisitEngland promotes nation’s beaches

The best of England’s beaches are the subject of the latest promotion by VisitEngland, the board responsible for boosting English tourism.

The opportunity for taking short breaks at some of England’s most scenic beach locations is the focus of the new, multi-channel marketing campaign, which is aimed primarily at domestic tourism. VisitEngland is currently in a run of six promotional campaigns to be launched by March, of which the current beach project is the third. Four themes will be promoted during the programme, which is funded in part by the government’s Regional Growth Fund, and they are countryside, coast, heritage and culture.

The varied attractions of the English coastline will be highlighted by the promotion, and a number of coastal regions have agreed to be partners to the project. These are, Cumbria on England’s northwest coast, Dorset on the south coast, Hull and East Yorkshire on the northeast coast, the Scilly Isles off the southwestern tip of the country, North Devon and Exmoor, with coastline on the Bristol Channel, and Suffolk in the east of the country.

Commenting on the promotion, VisitEngland’s chief executive, James Berresford, said, ‘This exciting campaign is one of several launching this year with the aim of growing tourism in England. The campaign aims to inspire UK residents to ‘escape’ the hustle and bustle of everyday life, to take a short break in one of England’s most beautiful coastal destinations. This is a great example of the industry working in partnership to stimulate tourism and grow jobs throughout the country.’

Radio stations Classic FM and Gold FM are involved in the campaign, along with The Guardian and Mail on Sunday newspapers.