As part of its re-brand, the channel has adopted a new logo to help underline a major makeover of its programming, the new talent at its disposal and its intention to provide first rate entertainment for devotees of travel and travel-themed programs. The new look follows the channel’s purchase by Scripps Networks Interactive, which was completed last year.
Among the programmes to be broadcast are offerings that feature adventure travel, food, luxury travel and factual and lifestyle content, all of which are intended to entertain viewers while also being informative. Media talent has been drawn from the US and internationally to enhance the viewing experience.
Highlights from the Travel Channel UK’s new schedule of programmes, which commence in April, include ‘Off Limits’, a show that promises to take viewers behind the scenes at some of America’s little known hideaways and sites of fascinating and bizarre events, including an insight into an escape from San Francisco’s Alcatraz prison; ‘Armed and Ready’, which features the inspirational Kevin Connolly, who although born without legs takes on challenges that will daunt most able bodied viewers, including cliff diving, tree scaling and being trained as an astronaut by NASA; as well as ‘Middle Kingdom Ride’ and ‘Jonathan Phang’s Caribbean Cookbook’, which between them exemplify the wide range of programming that the channel has at its disposal to entertain viewers of all tastes, with items on food, extreme sports, luxury travel and adventure.
Nick Thorogood, SVP Programming and Marketing for Scripps Networks International, said, ‘We are very proud to be unveiling a brand new identity for Travel Channel. With a fresh and dynamic approach to all things travel, the exciting new look will be bought to life through a range of engaging new programming. It will appeal to all our audiences and ensure that there really is something for everyone, no matter what their taste. It will deliver the experience and quality of a modern world-class channel that will hugely resonate with fans of the Travel Channel and also engage with new audiences.’