British tourists are to be the prime target of a tourism promotion by the city of New York in the USA.
A major campaign, involving digital and social media advertising, is to be launched by a US consortium that includes NYC & Company, the city’s official marketing, tourism and partnership organisation, its sponsoring partner, American Express, and Brand USA, the body responsible for promoting travel to the United States. The promotion, which starts today and runs until June 2 this year is titled, New York Summer, and has a budget of USD1.1 million.
The main thrust of the promotion will be advertising on 500 bus shelters across London. The adverts will feature graphics of iconic New York imagery, including the Empire State Building, the Statue of Liberty and the Brooklyn Bridge, as well as street scenes. Further promotion will be in the form of a blog hosted on social media platform, Tumbir and titled, The British Guide to NYC. It will feature a British author and include photos and posts that provide relevant information for British travellers to the city.
Chief executive of NYC & Company, George Fertitta, said ‘New York City welcomed a record 52 million visitors in 2012 and over a million of these came from the UK – more than any other overseas country. With the New York Summer campaign, we’re not only renewing our commitment to our most important overseas market, we’re also giving Brits a million more reasons why summer 2013 is the time to visit New York City.
‘From free outdoor events such as cinema screenings, concerts and theatre to the 14 miles of beaches, botanic gardens and parks across the five boroughs, summer is the perfect time to visit New York City.’