Cruise ships going out of the way to attract customers

Many cruise companies in the US are going out of the way to attract new customers in a bid to maintain interest.

Several cruise companies have announced major overhauls to existing ships, and are also building on new innovations to add to ships such as theme-style rides and engineering upgrades. There is also much talk about the new ship the Royal Princess, a new ship from Princess Cruises debuting in Southampton, England.

The Royal Caribbean International cruise line is also underway with a new ship, Quantum of the Seas. It is expected to offer a number of innovative features that are claimed to be the first for the cruise industry. One of the attractions of the ship would be the North Star, an observation capsule on a movable arm that will offer a bird’s eye view from 300 feet above the water.

The cruise industry is recovering from events in the early part of the year that have had a negative effect on businesses, such as the engine fire on the Triumph and incidents on other Carnival ships, which led to anger amongst customers.

Even though it is now harder than ever to attract consumers who have never cruised before, the industry is positive and is expecting an increase in business. Royal Caribbean in April unveiled attractions on its Quantum of the Seas ship. Now, at sea, customers would be able to enjoy simulated skydiving, bumper cars and other novel experiences.

Disney Cruise Line last month announced a makeover for its oldest ship, Disney Magic. It will feature a new children’s area themed on Marvel Comics superheroes, a three-story water slide, updated technology and lighting, and re-themed restaurants and entertainment areas.

Last week, Norwegian Cruise Line launched Norwegian Breakaway, which is claimed as ‘the best ship in the company’s 47-year history, according to just about every veteran in this industry.’ The ship’s hull bears a colourful mural designed by pop artist Peter Max. The ship offers fitness classes, an intimate blues club, a ropes course on the top deck, restaurants by Food Network celebrity Geoffrey Zakarian, and baked goods from ‘Cake Boss’ Buddy Vlasto.