Britain ranked top European shopping destination

Britain has been voted the best place in Europe to visit for shopping, according to a report by YouGov.

The report is based on YouGov’s latest EuroTrack survey, which tracks public opinion in the UK, Germany, France, Denmark, Sweden, Finland and Norway. The findings come after official figures showed that economic growth in Britain has doubled since the start of the year, and a report by YouGov and the Centre for Economics and Business Research (CEBR) found that consumer confidence in Britain is at its highest level since early 2010.

Commenting on the results of the EuroTrack survey, YouGov director of Political and Social Research, Joe Twyman, said: ‘The fact that Europeans see the UK as the best place to visit for shopping could be another small bit of good economic news this week, which no doubt most Britons feel is long overdue. It also shows that Britain has a distinguishing factor advantage as a holiday destination, whereas Italy, France and Spain dominate in most other categories.’

The report said that when asked to choose up to three European countries, on average a third, or 32 percent of respondents, said that the UK was the best place in Europe to visit for shopping, followed by Italy at 20 percent and France at 20 percent. France, Italy and Spain are reportedly the top choices for holidaymakers.

When asked about the best places in Europe to visit for good weather, Spain was ranked best at 56 percent, followed by Greece at 44 percent and Italy at 32 percent. Italy tops the list for food, at 48 percent, followed by France at 45 percent and Spain at 26 percent. For ‘good fun, socialising and parties’, Spain is the preferred choice at 41 percent, followed by Greece at 18 percent and Italy at 16 percent.

According to the EuroTrack survey, 36 percent have voted Italy as the best place in Europe for sightseeing, with France at 33 percent and the UK in third place at 25 percent. Asked about the best place in Europe to visit to learn a new language, 35 percent of respondents chose Spain as their first choice, followed by the UK at 28 percent and France at 27 percent.