VisitScotland launches tourism campaign

As part of the Year of Natural Scotland 2013, VisitScotland has launched a new tourism campaign to promote the diverse landscapes of Inner and Outer Hebrides.

The new £50,000 campaign coincides with the conclusion of the popular nature documentary on BBC titled Hebrides: Islands on the Edge. The campaign will reach potential tourists through national dailies and radio across Scotland and the North of England, pushing them to visit the archipelago off the west coast of mainland Scotland.

The campaign provides comprehensive information about things to see and do in the region, upcoming events, local attractions and special offers with transport providers, Flybe, Calmac and Scotrail. VisitScotland will also be including special offerings within the Hebrides: Islands on the Edge official DVD and Blu-ray, where visitors can learn more about the area as well as win an island adventure trip.

VisitScotland has also used some remarkable HD footage filmed by the series makers, Maramedia with Otter Films, within their Year of Natural Scotland television adverts, which is being aired on global television networks.

Mike Cantlay, Chairman of VisitScotland, said: ‘The Inner and Outer Hebrides have given a wonderful backdrop for our Year of Natural Scotland 2013 campaign, which has been boosted enormously by the Hebrides: Island on the Edge programme. We know that scenes from TV and film have direct impact on visitors’ potential holiday destinations, and our activity over the coming weeks seeks to capitalise on this.’

‘The series has been a great success both on BBC1 Scotland and on UK wide BBC2,’ said Nigel Pope, executive producer of Hebrides: Islands on the Edge.

‘A growing awareness of how important the Islands are to wildlife and conservation is a very positive outcome of the series. If more people visit the Islands to see the wonderful wildlife at first hand, that has to be good for the Hebrides. We are now also looking forward to distributing the series internationally with ITVGlobal who will also be working closely with VisitScotland in taking the programmes to tourism and programming markets across the world,’ he added.