Norwegian Cruise Line has launched its latest Partners First initiative, ‘Norwegians Love Destinations’, in the UK.
The campaign will showcase a different destination each month between August and December, highlighting the products and providing agents with insight and information to help them to sell cruise destinations to customers. The campaign also offers participating agents a chance to win destination themed prizes.
In August the focus will be on Alaska & Seattle’s offerings, and Norwegian hosted a special Partners First Webinar on August 13. Agents can watch a recording of the webinar at www.ncl.co.uk/agents/partners-first/gallery. They can also sign up to future destination webinars at www.ncl.co.uk/agents/partners-first.
The ‘Norwegians Love Destinations’ campaign is launched in partnership with destinations including Alaska & Seattle, Baltics, New York City, Tampa, New Orleans, and Spain. Agents can find destination information, links to destination websites and downloadable destination fact sheets by visiting www.ncl.co.uk/agents/destinations. Agents will also receive a special mailbag on August 22, delivered directly to their place of business with a dedicated Alaska brochure, Alaska & Seattle fact sheets and the latest Partners First Newsletter.
Nick Wilkinson, director of business development at Norwegian Cruise Line said: ‘Our Partners First philosophy puts the trade at the heart of everything we do, and this campaign builds on our on-going commitment to helping agents in getting their cruise bookings rolling. We recognise that – when selling cruise – knowledge of the destination is vital, and the educational element of ‘Norwegians Love Destinations’ activity is designed to provide this knowledge.’
In addition to the educational aspect of the ‘Norwegians Love Destinations’ campaign, agents will have the chance to win a range of prizes by taking part in the monthly Destinations Competition. To participate in the competition, agents need to visit the promotion website where the competition information will be uploaded each month. The prizes on offer in August include an Alaska & Seattle goodie bag, which includes an Alaskan recipe book, a Starbucks hamper and a pair of Olympus binoculars.
The campaign and competition is only available to travel agents in the UK & Ireland.