London Gatwick Airport has launched its redesigned and fully responsive website, www.gatwickairport.com, with a notably different look and feel from the earlier design.
The new site features a fresh, user-friendly design with improved functionality following extensive research and testing with passengers.
The website also offers new features such as ‘pin my flight,’ offering passengers easy access to their flight status as they continue to browse online. Passengers will also be able to consult a comprehensive guide on travel to and from the airport.
Additionally, the new site is strategically built in a responsive design, optimised for all screen resolutions and devices. According to the airport, nearly 45 percent of users viewed the Gatwick site from mobile or tablet devices, including the full spectrum from iPhone to Android. The new responsive site allows passengers to experience a seamless content and brand experience, and an improved browsing experience for mobile and tablet users.
Gatwick chief information officer, Michael Ibbitson, said: ‘Our team has worked hard to create a site that meets the needs of our passengers and creates a seamless user experience whether you’re at home, on the move or at the airport. We’re proud with the result which we believe creates a new benchmark for airport websites and demonstrates responsive design at its best.’
Peter Hall, chair of Gatwick’s Passenger Advisory Group, said: ‘We are delighted to support the launch of Gatwick’s new website. It is great that the site can be accessed from a range of devices. The five key sections ‘shopping and eating’, ‘flying out’, ‘flying in’, ‘picking up and dropping off’ and ‘passenger facilities’ give passengers all the information they need as they plan their trip via Gatwick. But there’s so much more about Gatwick on the website. We hope passengers find it engaging and useful.’
The launch of the new website forms part of a wider makeover for Gatwick, which includes improved way-finding and faster, more efficient security lanes with personalised areas for families and premium travellers, and a major revamp of the shops and restaurants that serve the airport.
Initial feedback from passengers regarding the site has been positive, and Gatwick will continue to monitor feedback and make changes accordingly, the airport said.