Rosewood Hotels opens in London

Luxury hotel, Rosewood, has opened in London, marking the launch of the Rosewood Hotels & Resorts brand in Europe.

With its owners claiming that its design makes it one of the most exciting places to drink and dine in London, Rosewood London is located in Holborn, one of the most historic backdrops and where the City meets the West End. The hotel is housed in the 1914 Edwardian Belle Epoque building, which has undergone an extensive renovation. An expert team of craftsmen were employed to ensure that the original architectural features were restored sensitively.

Matthias Roeke, managing director of Rosewood London, explained: ‘Rosewood London encompasses an element of surprise in its design which gives this landmark building, steeped in and surrounded by history, the lease of life it deserves. We are honoured to be the stewards of an exciting new chapter in its legacy.’

The guiding philosophy of Rosewood Hotels & Resorts, an ultra-luxury hotel group, is ‘A Sense of Place’, in which each property reflects its location’s history, culture and sensibilities.

The company says that Rosewood London serves as perfect example of the philosophy, with the 262 guestrooms and 44 suites conveying the feel of stylish London residences, while the public areas are filled with artwork and books. Restaurants offer both classic and contemporary British dishes, while the event spaces reflect the building’s past function as the headquarters of Pearl Assurance Company. The grand carriageway and the distinctive courtyard are said to be more typical of a private manor house than a hotel.

Tony Chi and Associates have designed the accommodation, event venues and public areas.

The suites offer some of London’s finest accommodation and include the Grand Manor House Wing. Accessed via a private elevator, it is the only hotel suite in the world to have its own postcode. It has over 6,318 sq. ft. of living space and features six bedrooms, a dressing chamber, a library, a dining room and several sitting rooms.

All guests residing in suites receive access to the hotel’s Manor Club. A private retreat, the Manor Club has a personal butler and concierge service as well as a menu of cocktails and light dishes.

The hotel’s Lobby Lounge offers all-day dining and afternoon tea, while the Garden House features a garden terrace overlooking the London skyline.

The hotel’s bar, designed by Martin Brudnizki, offers an extensive cocktail list accompanied by a menu of curries and casseroles, featuring spicy Indian dishes and European-style stews. The Holborn Dining Room, also designed by Martin Brudnizki, will be open by February 2014 and will be operated by Des McDonald.