Ryanair, an Ireland-based low-fare airline, has said that its behind-the-scenes video on the making of Ryanair 2014 Cabin Crew Charity Calendar has become an instant hit on YouTube.
The video has been viewed over 450,000 times on YouTube in just 7 days – breaking last year’s figures. The ‘making of’ video was released on October 22, a day before the launch of the 2014 calendar, and topped the 100,000-view mark 48 hours later.
Over 2,000 calendars have been sold in the first week of the release.
Since 2008, Ryanair’s Cabin Crew Calendar stars have raised over EUR600,000 for charity and are on course to raise another €100,000 this year. The remaining 8,000 copies of the charity calendar are available onboard all Ryanair aircraft, online at www.ryanair.com and from the Teenage Cancer Trust for just €10/£10. All proceeds from the sale are going to the Teenage Cancer Trust (UK), to help support young people in the UK that are battling with cancer.
Ryanair’s Robin Kiely said: ‘Fans have been logging on to Ryanair.com and the Ryanair YouTube channel in their thousands to catch a behind-the-scenes glimpse of the 2014 Ryanair Cabin Crew Charity Calendar which, shot on location in Chania, Crete, earlier this year. Once again, support for Ryanair’s Cabin Crew Charity Calendar has been fantastic with over 2,000 calendars sold in the first week of release – as well as over 450,000 video views on YouTube.
‘We hope our 2014 Charity Calendar will now reach its goal of raising €100,000 for the Teenage Cancer Trust, which does outstanding work helping young people aged between 13 and 24 with cancer. We encourage everyone to buy one of the few remaining copies for themselves.’
Teenage Cancer Trust is a UK charity dedicated to improving the quality of life and chances of survival for the six young people aged between 13 and 24 that are diagnosed with cancer every day.