Which? Travel’s survey reveals Britain’s ‘worst’ hotel chains

Consumer magazine, Which? Travel, has revealed the results of its survey of Britain’s worst hotel chains, according to a report by the Telegraph.

Britannia Hotels was named the worst hotel chain in Britain by the readers of Which? Travel. Britannia, which has 44 hotels in the UK, scored only 36 percent in an online satisfaction survey. Travelodge, which has 500 properties in the UK, was considered the second worst hotel chain.

Britannia Hotels claims to provide ‘affordable accommodation,’ however respondents described the chain’s hotel rooms as ‘shabby’ and ‘run-down.’

The chain was rated across six categories and scored one star out of five, the lowest mark, for cleanliness, room fixtures and value for money. Britannia guests also found it astonishing that a room with a window was GBP10 extra.

Travelodge received an overall customer score of 50 percent, but only two stars for cleanliness, room fixtures and comfort, while breakfast was awarded just one star out of five. Telegraph Travel, which reviewed five Travelodge hotels in recent years, said that the properties received a rating of five or six out of ten.

A total of 8,267 Which? readers, who were also members of the magazine’s online community, took part in the survey.

The other names in UK’s worst hotel chains were Ramada (excluding Encore), Principal Hayley (PH) Hotels, De Vere Village, Shearings Hotels, Copthorne, Park Inn by Radisson, Jurys Inn and Old English Inns.

The best-rated hotel chain was Q Hotels, which has 21 properties, with 2,900 bedrooms, in the UK. Q Hotels, which offers ‘four star luxury’, scored 78 percent overall. It received five stars out of five for cleanliness and room fixtures, but an average of three stars for value for money.

Radisson Blu Edwardian, which has more than 400 bedrooms across 14 hotels, was the second highest rated hotel in the UK, and achieved an overall score of 77 percent.

Premier Inn, with more than 650 hotels in the UK and 52,000 bedrooms, was the largest chain to feature and scored 76 percent overall.