BA introduces buy-before-you-fly duty free service

British Airways, a UK-based airline, in association with Tourvest Duty Free, an international in-flight retail specialist, has introduced a buy-before-you-fly duty free service from today on the airline’s long-haul flights.

With the Christmas market particularly in mind, BA has introduced the service that will enable its passengers to pre order their duty free requirement from a broad selection that includes top brands, and have their order delivered to their seats on certain selected routes. The service has also been introduced to cater to the 17 percent of passengers that BA says accidentally leave presents at home, and the 32 percent of passengers that have stated that they would consider buying their Christmas gifts on board flights.

Peter O’Shea, British Airways on-board retail executive, said: ‘Our new pre-order service is a convenient and hassle-free way for customers to choose from a wide range of top brands, travel exclusives and tax-free purchases. It also means less to carry in their luggage.’

The selection of gifts include; accessories, apparel, souvenirs, beauty, children’s gifts, cigarettes, confectionery, fragrances, gadgets, gifts, jewellery, liquor, sunglasses, watches and writing instruments.

According to BA, the top gifts available to buy in advance and at a discount from regular prices include Boo, a toy Pomeranian dog that costs £18, a Swarowski Crystal Rocking Santa that costs £32, a Classic Mini Wireless Computer Mouse, based on the classic Mini Cooper of the 1960’s, that costs £35, Ray-Ban Aviator folding sunglasses at £155, and a Barbara Rihl Crossover bag London Chic, from Parisian brand Barbara Rihl, that costs £100.