Gobal business and financial information and news organisation, Bloomberg LP, and London City Airport (LCY), the only airport in London, have reached an agreement to install an immersive, technology-driven Bloomberg brand experience across the several physical and digital touch points within the airport.
Starting this spring, the first Bloomberg Hub will offer the news service and experience to nearly 3.4 million customers who pass through LCY each year. With nearly two thirds of those passengers travelling for business, it is claimed by the two organisations that the Bloomberg Hub will deliver relevant and timely news, data and travel information in Bloomberg’s characteristic elegant, engaging style.
Maureen McGuire, chief marketing officer, Bloomberg L.P, said: ‘The Bloomberg Hub embodies the Bloomberg brand: a dynamic, living network brought to life inside the airport. It is an innovative and exciting brand sponsorship, which goes beyond traditional advertising to deliver connectivity and valuable, up-to-the-minute news and data to business travellers. This is Bloomberg’s biggest brand initiative worldwide and reinforces our continued investment in London as a leading global financial centre.’
Matthew Hall, chief commercial officer at LCY, commented: ‘Time is money, and staying productive while in transit is of paramount importance to today’s business traveller. The Bloomberg Hub adds an innovative extra dimension to the airport’s core propositions of location, convenience and speed of transit, which are what makes LCY London’s business airport of choice. Bloomberg’s unrivalled provision of business-focused information and ancillary data will allow our customer base to complete their journey better prepared for what’s happening in the world.’
With more than 318,000 subscribers globally, Bloomberg provides data, news and analytics to decision makers in industries beyond finance through its Bloomberg Law, Bloomberg Government, Bloomberg New Energy Finance and Bloomberg BNA.